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1

Visual metaphors in food advertising: A cross-cultural study

Margariti, Kostoula, Boutsouki, Christina, Hatzithomas, Leonidas, Zotos, Yorgos

Journal:

Food Research International

Year:

2018

Language:

english

File:

PDF, 1.24 MB

english, 2018

2

Humor and cultural values in print advertising: a cross‐cultural study

Hatzithomas, Leonidas, Zotos, Yorgos, Boutsouki, Christina

Journal:

International Marketing Review

Year:

2011

Language:

english

File:

PDF, 343 KB

english, 2011

3

The dilemma of luxury brand extensions

Margariti, Kostoula, Boutsouki, Christina, Hatzithomas, Leonidas

Journal:

Journal of Global Fashion Marketing

Year:

2019

Language:

english

File:

PDF, 1.75 MB

english, 2019

4

Attitudes and behaviour towards organic products: an exploratory study

Tsakiridou, Efthimia, Boutsouki, Christina, Zotos, Yorgos, Mattas, Kostantinos

Journal:

International Journal of Retail & Distribution Management

Year:

2008

Language:

english

File:

PDF, 102 KB

english, 2008

5

Facebook usage among teenagers - the effect of personality and peer group pressure; an exploratory study in Greece

Vlachopoulou, Elli, Boutsouki, Christina

Journal:

International Journal of Internet Marketing and Advertising

Year:

2014

Language:

english

File:

PDF, 224 KB

english, 2014

6

The role of economic conditions on humor generation and attitude towards humorous TV commercials

Hatzithomas, Leonidas, Boutsouki, Christina, Zotos, Yorgos

Journal:

Humor - International Journal of Humor Research

Year:

2016

Language:

english

File:

PDF, 2.05 MB

english, 2016

7

The Effects of Culture and Product Type on the Use of Humor in Greek TV Advertising: An Application of Speck's Humorous Message Taxonomy

Leonidas, Hatzithomas, Christina, Boutsouki, Yorgos, Zotos

Journal:

Journal of Current Issues & Research in Advertising

Year:

2009

Language:

english

File:

PDF, 1.70 MB

english, 2009

8

Understanding the role of personality traits on Facebook intensity

Hatzithomas, Leonidas, Misirlis, Nikolaos, Boutsouki, Christina, Vlachopoulou, Maro

Journal:

International Journal of Internet Marketing and Advertising

Year:

2019

Language:

english

File:

PDF, 236 KB

english, 2019

9

The dilemma of luxury brand extensions

Margariti, Kostoula, Boutsouki, Christina, Hatzithomas, Leonidas

Journal:

Journal of Global Fashion Marketing

Year:

2019

File:

PDF, 1.75 MB

2019

10

Customer Relationship Management in the Era of Social Web and Social Customer: An Investigation of Customer Engagement in the Greek Retail Banking Sector

Giannakis-Bompolis, Christos, Boutsouki, Christina

Journal:

Procedia - Social and Behavioral Sciences

Year:

2014

Language:

english

File:

PDF, 698 KB

english, 2014

11

Quantity surcharges and consumer awareness in a new retail environment

Palla, Polyxeni (Jenny), Boutsouki, Christina, Zotos, Yorgos

Journal:

International Journal of Retail & Distribution Management

Year:

2010

Language:

english

File:

PDF, 231 KB

english, 2010

12

Greek retailing in transition

Bennison, David, Boutsouki, Christina

Journal:

International Journal of Retail & Distribution Management

Year:

1995

Language:

english

File:

PDF, 127 KB

english, 1995

13

Impulse behavior in economic crisis: a data driven market segmentation

Boutsouki, Christina

Journal:

International Journal of Retail & Distribution Management

Year:

2019

File:

PDF, 360 KB

2019

14

Corporate Facebook posts in the UK and Greece: a content analysis

Riskos, Kyriakos, Hatzithomas, Leonidas, Boutsouki, Christina, Zotos, Yorgos

Journal:

International Journal of Internet Marketing and Advertising

Year:

2017

File:

PDF, 242 KB

2017

15

[IEEE 2006 Second International Conference on Automated Production of Cross Media Content for Multi-Channel Distribution (AXMEDIS'06) - Leeds, UK (2006.12.13-2006.12.15)] 2006 Second International Conference on Automated Production of Cross Media Content for Multi-Channel Distribution (AXMEDIS'06) - SEAM: A Sound-Embedded Advertisement Model for Online Digital Music Distribution

Margounakis, Dimitrios, Politis, Dionysios, Boutsouki, Christina

Year:

2006

Language:

english

File:

PDF, 248 KB

english, 2006

16

Gender differences in the interpretation of web atmospherics: A selectivity hypothesis approach

Tsichla, Eirini, Hatzithomas, Leonidas, Boutsouki, Christina

Journal:

Journal of Marketing Communications

Year:

2014

Language:

english

File:

PDF, 260 KB

english, 2014

17

Greek political advertising in retrospect: a longitudinal approach

Tsichla, Eirini, Hatzithomas, Leonidas, Boutsouki, Christina, Zotos, Konstantinos

Journal:

Communication Research Reports

Year:

2019

File:

PDF, 462 KB

2019